Kendall Jenner & Friends Shine in Tommy Hilfiger’s Spring 2024 Campaign: A Fresh Take on ‘Classic American Cool’

Tommy Hilfiger’s Spring 2024 campaign brings a fresh perspective to the timeless concept of ‘Classic American Cool’, featuring none other than supermodel Kendall Jenner and her close-knit crew of talented individuals.

Titled ‘Kendall & Friends’, the campaign showcases Jenner alongside musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and childhood friend Hannah Logan. Photographed by Renell Medrano, the group exudes effortless style and camaraderie under the Californian sun, perfectly embodying the spirit of Tommy Hilfiger’s latest collection.

As a longtime friend of the brand, Jenner expressed her enthusiasm for the campaign, stating, “Tommy makes great classics, reimagined for today. Each year, he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new.”

Tommy Hilfiger himself reflected on the partnership with Jenner, highlighting her optimistic and warm personality, which aligns seamlessly with the brand’s ethos of inclusivity and positivity. He remarked, “Kendall embraces friendships as family, radiating optimism and warmth, not only in her style but also in the way she connects with people.”

The Spring 2024 collection stays true to Tommy Hilfiger’s signature style, offering modern interpretations of classic pieces. From updated trench coats to elevated denim and sportswear, the collection blends preppy heritage with contemporary flair. Timeless staples like the polo shirt and polo dress are reimagined to showcase their versatility and functionality.

The Spring 2024 collection will be available online at tommy.com, as well as in TOMMY HILFIGER stores worldwide and through select wholesale partners.