From Hobby to Success Story: Kathy Croman’s Journey to Kaia Sage Jewelry

Kathy Croman never anticipated becoming a jewelry designer, but fate had other plans. Amidst the challenges of the Covid-19 lockdown, Croman found solace in crafting jewelry inspired by the mesmerizing allure of Hawaii’s oceanic landscapes. What began as a therapeutic hobby soon blossomed into Kaia Sage, a jewelry brand synonymous with elegance and sustainability.

Driven by her passion for jewelry, Croman delved into creating pieces adorned with pearls, a tribute to the natural splendor surrounding her island home. “Jewelry is my love language,” she reveals, reflecting on her newfound creative outlet during the pandemic. “It was during Covid that I dove back into jewelry making as a hobby for friends and family.”

The turning point came when Croman crafted a set of baroque pearl bangles, which quickly became the brand’s signature bestseller. Sharing her creations on Instagram led to an unexpected surge in demand, transforming her bedroom into a bustling workshop. Thus, Kaia Sage was born, named after Croman’s beloved daughter.

Serendipity struck when a chance encounter at Bloomingdale’s introduced Croman to the world of retail. A pop-up event arranged by the store’s GM catapulted Kaia Sage into the limelight, with Croman’s exquisite designs captivating luxury shoppers. Encouraged by her husband’s unwavering support, Croman embraced entrepreneurship, embarking on a journey fueled by determination and self-belief.

Today, Kaia Sage graces the shelves of prestigious Hawaiian resorts such as 1 Hotel Hanalei Bay, Mauna Lani, and The Ritz Carlton Kapalua, signaling a remarkable ascent in the realm of luxury jewelry. From the iconic pearl bangle to turquoise hoops and statement studs, each piece embodies effortless chicness and eco-conscious craftsmanship.

Despite the brand’s rapid expansion, Croman remains the driving force behind Kaia Sage, overseeing every aspect from design to marketing with unwavering dedication. Yet, she envisions a future where Kaia Sage transcends borders, adorning luxury resorts worldwide with its distinctive charm. “I see the brand expanding,” she affirms, envisioning a collaborative journey with a women-led team.

Amidst her entrepreneurial pursuits, Croman emphasizes the importance of self-care, recognizing the need to prioritize personal well-being. “Every day is a gift,” she asserts, highlighting the significance of nurturing oneself. From indulging in rejuvenating HydraFacials to embarking on morning walks, Croman embraces self-care as a cornerstone of her journey.

As Kaia Sage continues to flourish, Kathy Croman’s story stands as a testament to the transformative power of passion and perseverance. From humble beginnings to international acclaim, her journey epitomizes the essence of a true game-changer in the realm of jewelry design.