Bold Moves: Séan McGirr’s Divisive Debut at Alexander McQueen

When Séan McGirr stepped into the role of creative director at Alexander McQueen, he knew he was diving into a pool of sharks. The fashion house, with its rich history and revered predecessors like Sarah Burton and Lee Alexander McQueen himself, was not an easy act to follow. However, McGirr was undaunted by the challenge, determined to bring a fresh perspective to the iconic label.

McGirr’s debut collection for Fall/Winter ’24, unveiled at Paris Fashion Week, was met with a mix of admiration and criticism. For the die-hard fans of the brand, McGirr’s approach was a departure from the traditionalism they had come to expect. Yet, he remained steadfast in his vision, focused on injecting new energy into the brand rather than trying to fill anyone else’s shoes.

Titled “Outsiders,” McGirr’s collection drew inspiration from the gritty glamour of the streets of London. He explored individuality through exaggerated apparel, turbulent leathers, and unconventional materials like repurposed pile carpet armor. The result was a juxtaposition of 90s grunge and debaucherous elements, challenging the conventional notions of high fashion.

While some critics found the collection lacking in cohesion, with disparate elements that seemed disconnected, others applauded McGirr’s boldness and creativity. His steel dresses in iridescent hues and rugged gowns with furry cuffs pushed boundaries and challenged the status quo of couture.

Despite the divisive reception, McGirr’s debut marks a new chapter for Alexander McQueen, one characterized by innovation and risk-taking. In a season where controversy has become commonplace in the fashion world, McGirr’s willingness to push boundaries is a refreshing departure from the norm. As he continues to carve out his place in the industry, one thing is certain: Séan McGirr is not afraid to make bold moves, even if they come with a bit of backlash along the way.