A Spark of Elegance: The Story Behind ESSENCEJEWELRY and Its Visionary Founder Mariami Kakauridze

In a world saturated with fleeting trends and fast fashion, a quiet force is redefining luxury through the lens of identity, sustainability, and unapologetic creativity. It begins not in the marble showrooms of Milan or the skyscrapers of Manhattan—but in the rich, cultural heartbeat of Georgia, a place where stories are sung, not just told.

Mariami Kakauridze, the founder and creative soul behind ESSENCEJEWELRY, is the embodiment of elegance with intention. A New York-based marketing professional and model, Mariami’s path is stitched together with heritage, hustle, and heart. Her brand is not just a business—it’s a narrative, a movement, and a message.

Mariami’s career started at 18 with Intimissimi, the revered Italian fashion house under the Calzedonia Group. Even then, she wasn’t just clocking hours—she was absorbing the nuances of luxury, understanding the emotion behind a finely tailored silk, the story behind a brand’s identity. Later, as she stepped into the glittering world of Urbani Truffles USA and the high-octane glamour of Aaron Jewelry NY, her palette of experience broadened. From luxury food to gold and diamonds, she mastered the art of building experiences that feel personal, authentic, and aspirational.

At the peak of Madison Avenue dreams, she entered ETL Group as a Digital Project Manager—spearheading multi-industry campaigns and managing six- to seven-figure budgets. Mariami Kakauridze became known not just as a strategist but as a storyteller—someone who sees a campaign as more than numbers, but as human connection. Her insight eventually led her to Shopify’s elite circles in Soho, New York, where she immersed herself in next-gen e-commerce innovations.

But the real masterpiece was waiting. With ESSENCEJEWELRY, she stepped out not only as a creative force but as a founder, designer, and muse. Her collections—titled EXISTENTIAL, MINIMALISM, BRUTALITY, NATURALISM, ROMANTICISM, and FUTURIST—are poetic explorations of emotion and form. Each design is a philosophy, crafted not just to be worn but to be lived in.

Behind the shimmer of every piece lies purpose. ESSENCEJEWELRY is committed to sustainability, sourcing materials responsibly and championing craftsmanship that honors both planet and people. This isn’t jewelry that screams for attention—it whispers stories of identity, resilience, and grace. Mariami is the face of the brand, modeling her designs with the quiet confidence of someone who knows where she comes from—and where she’s going.

Her discovery by ex-Mr. Valentin Georgia, the iconic model Vaghtangi Togonidze, adds another layer to her journey—a symbolic passing of the torch from Georgian legacy to global influence. And behind this powerful storytelling and production is Dimitri Manuel, the visionary producer dedicated to spotlighting authentic talent and human-centered luxury.

Mariami’s early love for fashion and beauty began at 15, curating her first Instagram page—an organic space that evolved into a digital atelier of inspiration. Music, another artistic inheritance, continues to be her sanctuary. Festivals, laughter, rhythms of joy—these are the invisible threads that shape her artistry.

In a world rushing forward, Mariami Kakauridze invites us to pause, reflect, and wear our stories with pride. Through ESSENCEJEWELRY , she isn’t just creating luxury—she’s creating legacy.